Nature would paint it with Decovery®

Fossil-based oil in paint is damaging our planet through its substantial and unnecessary carbon footprint. Even water-based paints still contain high levels of oil. So it’s time to listen to Nature and do what’s right for our planet and communities. We’re determined to make paints more sustainable and healthier with Decovery® plant-based resins. These resins contain up to 52% plant products.

Decovery® is a new high-performance paint ingredient that contains up to 52% plant material, and replaces more of the oil content in water- based paints. You can find Decovery® inside some of the world's best-performing paints. It’s made with renewable resources from plants and is manufactured with renewable energy, so it’s much kinder to the environment than conventional paints.

That’s why we firmly believe that Nature would choose to paint our world with Decovery®.

If the world switched to paints made with Decovery® we could stop millions of kg of harmful CO2 being pumped into the Earth’s atmosphere.

Ensure the sustainable paints you stock are what they claim to be

Consumer and painter demand for sustainable paints is growing rapidly and showing no signs of stopping. But not all sustainable paints are the same – many still contain a high proportion of fossil-derived oil – even water-based paints.

So when you are reviewing or tendering with manufacturers, be sure to specify that their bio-based content is verifiable to C14 standards. Also, check how their resin suppliers are selected and audited and ask about the paint resin environmental impact from cradle to grave.

Learn more about Decovery® paints and coatings

C14 tracking builds trust

Not all plant-based paints are the same. A paint’s C14 verification will prove exactly how much plant-based material it contains. So your customers will know that the paints they buy are as sustainable as they claim to be – essential for building trust.

Join the sustainability dialogue

Make your brand a catalyst for change. Join our sustainability experts for a complimentary workshop to explore the latest sustainability insights and learn how to use those insights to build your value proposition and marketing communications approach.